The ‘Cow’ is as such a much revered creature among the people who follow Sanatan Dharma – specially the merchants of Rajasthan. In ancient times almost every house hold used to have cow/cows in the house for the purpose of having fresh milk for domestic consumption. Any excess quantity of milk used to be converted into ‘Chena’ or ‘Khoa’ or even curd. The curd in turn used to be churned manually into butter/ghee and the butter milk used to be consumed and/or distributed in the neighborhood.

For a new born child, the best substitute for mother’s milk is the cow’s milk. No wonder the cow enjoys the status of no less than a Mother among the so called Hindus. This tradition entailed the mustering and care of old/infirm cows after they stop producing milk. This gave birth to the very concept of ‘Gaushalas’ in almost every village worth its name in Rajasthan. The Alsisar Gaushala was

  built on the huge tract of land donated by the rulers of Alsisar Thikana by Seth Kasturimal   Gangadhar Jaliram Jhunjhunwala over a century ago. Since then it is being managed and run by
  local and non-resident populace of the village. The present format is nothing but the same old   Gaushala in a new multi-dimensional avatar (in keeping with the demands of the modern times)   having additional social agendas of a Benefactor in general.

  The earliest known migration of Marwari Merchants from Rajasthan in the nineteenth century in   search of greener pastures was to Calcutta – obviously as this was the most happening city   being the capital of British India and head-quarters of The East India Company. As the business   clan prospered in Calcutta, they established Calcutta Pinjrapole Society – a bigger prototype of   the village Gaushala. For this purpose a Gaushala was built on its own acquired land in Sodepura

  suburb of Calcutta. In addition to that one of the ancestors of our Immediate Past President Sri Kailash Prasad Jhunjhunwala(Kashi   Babu), whose name was Makhanlal Jhunjhunwala donated a huge tract of land in Liluah near Calcutta for the same purpose. Makhanlalji   was a devoted and dedicated worker for the welfare of Cows-so much so that he had earned the sobriquet of an ‘atheist’ for his single   point devotion to Cows and no other God/Goddess!

  He was nothing less than a living legend in his own right. The Marwari Merchant community of Calcutta was also a dedicated lot for the   cause of Pinjrapole Society. Each merchant used to donate a certain percentage of his income and/or revenues towards the welfare   and upkeep of the same. This amount as always shown in the proper accounts books as a charity expense and the amount was duly   paid to the Calcutta Pinjrapole at regular intervals. Later on the Pinjrapole Society distributed collection boxes among all the Marwari   Merchant Firms to regularize and facilitate the collections. The best part was that any amount shown as paid into the accounts used   to be allowed as deductible expenses by the Income Tax Department without any fuss!